Cloetta Fazer demerger including the public offer by Oy Karl Fazer Ab

Cloetta: Focusing on well-known brands and continued production in Sweden

The principal shareholders in Cloetta Fazer, AB Malfors Promotor and Oy Karl Fazer Ab have agreed to a de-merger of Cloetta Fazer.

– We are glad to put a long period of conflicts behind us. The mediators have done a great job, working with a proposal that both Fazer and Malfors were able to agree on, says Olof Svenfeldt, CEO AB Malfors Promotor, one of the principal shareholders of Cloetta Fazer AB.

– We now look forward and focus entirely on Cloetta’s strong and highly appreciated brands such as Kexchoklad, Center, Polly and Plopp. These are all brands that have a strong foothold with consumers. Based on this, we have very good conditions to develop the operations and strengthen our position at the market. As previously, we will keep production in the Ljungsbro plant. Karamellpojkarna which has the wellknown brand Extra Starka and production in Alingsås, will also be part of Cloetta.

– As a principal shareholder I am delighted that Cloetta will continue as a listed company which creates opportunities for continued expansions. This solution also opens up for a broadened ownership, e.g. from employees.

Curt Petri, currently Deputy Managing Director and CFO, will be appointed CEO of Cloetta. Eva Person will be Managing Director for Cloetta’s operations in Sweden. Together with all the competent employees they will secure the future growth of Cloetta.

AB Malfors Promotor has appointed Lenner & Partners as financial advisor and Delphi as legal counsellor.


Link to press release:

AB Malfors Promotor (Master press release) (English)